The Marvels

[BurtReynolds]

Did they make the first Captain Marvel without attempting to target women specifically as well? I'm trying to understand the depths of delusion I'm dealing with here.

[Mecca]

Did they make the first Captain Marvel without attempting to target women specifically as well? I'm trying to understand the depths of delusion I'm dealing with here.

you're just moving goalposts as you see fit. That one they definitely marketed through preying on insecure dudes in the outrage-baiting that Jorge keeps lamenting. The Marvels, which was the subject all along, did not. Anything you're seeing is probably just carry-over from the first movie that you haven't let go of.

[spike]

No that one was targeting Kree moviegoers.

[Jorge]

In terms of content The Marvels is clearly intended to be a four quadrant movie through and through

I don't know how they actually marketed it. It doesn't seem like they marketed it at all

[BurtReynolds]

Did they make the first Captain Marvel without attempting to target women specifically as well? I'm trying to understand the depths of delusion I'm dealing with here.

you're just moving goalposts as you see fit. That one they definitely marketed through preying on insecure dudes in the outrage-baiting that Jorge keeps lamenting. The Marvels, which was the subject all along, did not. Anything you're seeing is probably just carry-over from the first movie that you haven't let go of.

So that one was made to appeal to women. Ok, thank god. Finally some reason.

I think it's a huge stretch of the imagination to say this one wasn't made for women and mostly marketed to women (to the degree they marketed it, and that last desperate trailer notwithstanding), but I guess that's a take someone could have.

[Mecca]

Did they make the first Captain Marvel without attempting to target women specifically as well? I'm trying to understand the depths of delusion I'm dealing with here.

you're just moving goalposts as you see fit. That one they definitely marketed through preying on insecure dudes in the outrage-baiting that Jorge keeps lamenting. The Marvels, which was the subject all along, did not. Anything you're seeing is probably just carry-over from the first movie that you haven't let go of.

So that one was made to appeal to women. Ok, thank god. Finally some reason.

I think it's a huge stretch of the imagination to say this one wasn't made for women and mostly marketed to women (to the degree they marketed it, and that last desperate trailer notwithstanding), but I guess that's a take someone could have.

But it wasn't? You can't point to anything besides a cat poster to back yourself up. But we all know how the creator of Scurry sees cats...

[spike]

From depths of delusion to I guess that’s a take in just a couple posts. Breathtaking.

[BurtReynolds]

To the extent this is made for "everyone", the fact that it's a marvel superhero movie is the entirety of its targeted appeal to men. Everything else about it from the tone, themes, cast, etc. is to appeal to women (I think mostly wrongly for the most part, but that's a bit of a different subject.) And , no, just because you like those things as well does not matter for what I'm talking about.

[spike]

Does it bother you that a Marvel superhero movie is, in your view, being made to appeal to women?

[Mecca]

To the extent this is made for "everyone", the fact that it's a marvel superhero movie is the entirety of its targeted appeal to men. Everything else about it from the tone, themes, cast, etc. is to appeal to women (I think mostly wrongly for the most part, but that's a bit of a different subject.) And , no, just because you like those things as well does not matter for what I'm talking about.

You're forgetting the part where EVERYONE loves cats, not just me.

If you're going to make any argument for who it was targeted towards, the answer is kids, teens, young adults, but I am telling you as someone who actually watched the movie and is part of its target audience, you're wrong if you think it was targeted towards women beyond the all-women leads and even then its a pretty thin argument.

[BurtReynolds]

Does it bother you that a Marvel superhero movie is, in your view, being made to appeal to women?

No?

[VinylGuy]

im not sure whats burt´s point but the marketing for The Marvels sucked hard. They tried to bury this movie a long time ago and basically they got this awful box office in return.

It doesnt help that the last projects of Marvel are very subpar to say the least. Only Loki was very good.

[BurtReynolds]

To the extent this is made for "everyone", the fact that it's a marvel superhero movie is the entirety of its targeted appeal to men. Everything else about it from the tone, themes, cast, etc. is to appeal to women (I think mostly wrongly for the most part, but that's a bit of a different subject.) And , no, just because you like those things as well does not matter for what I'm talking about.

You're forgetting the part where EVERYONE loves cats, not just me.

If you're going to make any argument for who it was targeted towards, the answer is kids, teens, young adults, but I am telling you as someone who actually watched the movie and is part of its target audience, you're wrong if you think it was targeted towards women beyond the all-women leads and even then its a pretty thin argument.

I'm telling you that making a movie about female characters, with a female cast and a female director (ostensibly to be better able to understand female perspectives) is itself part of the calculation to determine who a movie is made to target. It's not the whole thing obviously. Obviously it's technically possible that you could primarily target males with a movie like that, but that's not usually the case. How can anyone possibly disagree with that?

[spike]

Gonna be a tough slog for our good ol boy Burt I’m afraid

[BurtReynolds]

im not sure whats burt´s point.

2 points:

1: the demographics for this one skewed more male than Captain Marvel by a fair amount (39% vs 45%). What accounts for that disparity? Is Mecca right that the reason for this disparity is that The Marvels wasn't made to appeal to women, unlike the first movie? This, to put it lightly, does not ring true for me in the slightest. Do women just have better taste? Maybe.

2: Disney seems to be failing to appeal to women with the strategies they've been (mono-maniacally) pushing for the last few years, and they've no doubt lost a chunk of male audiences as well. And unless they plan on losing even more money over the next few years, they will likely change those strategies. My guess is that Barbie is the blueprint going forward if they have even a tiny amount of common sense.

[BurtReynolds]

But most importantly, and I cannot stress this enough, I'm just really passionate about Cinema.

[wease]

To the extent this is made for "everyone", the fact that it's a marvel superhero movie is the entirety of its targeted appeal to men. Everything else about it from the tone, themes, cast, etc. is to appeal to women (I think mostly wrongly for the most part, but that's a bit of a different subject.) And , no, just because you like those things as well does not matter for what I'm talking about.

You're forgetting the part where EVERYONE loves cats, not just me.

If you're going to make any argument for who it was targeted towards, the answer is kids, teens, young adults, but I am telling you as someone who actually watched the movie and is part of its target audience, you're wrong if you think it was targeted towards women beyond the all-women leads and even then its a pretty thin argument.

Uh, Jorge doesn’t like cats.

[Ello Sailor]

Does it bother you that a Marvel superhero movie is, in your view, being made to appeal to women?

No?

[BurtReynolds]

Gonna be a tough slog for our good ol boy Burt I’m afraid

Imagine the slog Bob Iger is going to have! But I assume this is a Disney+ thing, if it happens at all, which I SAID EARLIER MIGHT WORK.

[Mecca]

To the extent this is made for "everyone", the fact that it's a marvel superhero movie is the entirety of its targeted appeal to men. Everything else about it from the tone, themes, cast, etc. is to appeal to women (I think mostly wrongly for the most part, but that's a bit of a different subject.) And , no, just because you like those things as well does not matter for what I'm talking about.

You're forgetting the part where EVERYONE loves cats, not just me.

If you're going to make any argument for who it was targeted towards, the answer is kids, teens, young adults, but I am telling you as someone who actually watched the movie and is part of its target audience, you're wrong if you think it was targeted towards women beyond the all-women leads and even then its a pretty thin argument.

I'm telling you that making a movie about female characters, with a female cast and a female director (ostensibly to be better able to understand female perspectives) is itself part of the calculation to determine who a movie is made to target. It's not the whole thing obviously. Obviously it's technically possible that you could primarily target males with a movie like that, but that's not usually the case. How can anyone possibly disagree with that?

I couldn't tell you who directed this one. I can also tell you there wasn't some big yassification of a story either. It was a story about collateral damage that comes with wielding power and how forgiveness can help you get past that. It seemed more like an allegory for WWI's treaty decimating Germany causing WWII.

I think you're confusing appealing to and targeting. Sure, there's some consideration of "who is this for?" when greenlighting, but my own experience is that they didn't lean on one gender or the other in their marketing. All of my male MCU-loving friends were talking about if we saw it yet or not. Even my friend who complained loudly about Captain Marvel back then was about seeing it. These movies are targeted towards kids and people who grew up with the source material or just plain old MCU lovers.