stip wrote:the year is 1998. There has been a rapid decline in commercial success over the last two albums--the previous one barely made it to 1 million copies, a number that only two albums and 3 years prior they were able to pull off in a week.
Perspective.
Although Ten had been a steady climber and No Code was certainly not out to make the same gains that the first three records had made, in actuality the numbers looked very different from the certification figures relied on by the media:
Sales
Ten: 7.1 million copies
Vs: 4.9 million copies
Vitalogy: 3.6 million copies
No Code: 1.3 million copies
Certifications
Ten: 10xP
Vs: 6xP
Vitalogy: 5xP
No Code: 1xP
Epic's urgent desire to over-certify the early records in the hopes of establishing THEIR cash cow as the era's big name really just had the effect of misrepresenting the arc of their career. It certainly DID help establish Ten (and its follow-ups, to a lesser degree) as among the classic records of the era, but it also made No Code and Yield's sales look far more plummetous than they were.
No Code had the biggest debut for a rock band in a terrible year for rock bands. It sold a little over a third of what Vitalogy had, but that's a much more natural correction towards the norm than the certification process implied (5xP to 1xP). Basically, Epic created a story that resulted in a very noisy portrayal of No Code as a flop. As a result, it has sold very disproportionately low as a catalog album, even compared to other low-selling "weird" records of the era, making that presentation a self-fulfilling prophecy.
As of 2005, the first Foo Fighters album had managed a grand total of 1.3 million copies sold in the US...the same number that No Code moved in 1996/7. The Colour and the Shape, a 1997 release, had moved 1.9 million. Prior to Kurt's death, In Utero had moved fewer than 2 million copies. So those middle records weren't initially unsuccessful, they were just victims of an intentionally manipulated legacy-grab by the record label...one that effected the way the public saw them, and apparently the way the band did as well.