1. When Walt Disney Pictures acquires quality source material, which of the following BEST describes its responding behaviors:
A. They develop a project which sustains the quality of that source.
B. They develop a project which enhances the quality of that source.
C. They develop a project which sometimes falls short of that source.
D.
2. Which of the options below BEST completes the following statement: "When Disney attempts to maintain a successful brand, they..."
A. ...carefully identify what made the brand effective, and look to enhance those qualities.
B. ...seek to determine what weak points the brand may have, and respond accordingly.
C. ...make a conscious effort to favor longevity of product over 'quick buck' desires.
D.
3. When Disney acquires an outside production team or process, which of the following best summarizes the way they incorporate the acquisition?
A. They seek to maximize the team or processes contributory abilities by remaining decidedly "hands off."
B. Nurture the team or process as an additional, or prestige-building, brand.
C. Work to identify what resources or assistance the team or process may currently require.
D.
4. Which of the following phrases seems most likely to be uttered by multiple people in ten years time?
A. "Thank god Disney saved Star Wars!"
B. other