General Pearl Jam Bitching

[mkay0]

Where's this fucking tour announcement already?

[WtOB?]

I hope everyone already started the early rejoicing!

[Dr. Van Nostrand]

Where's this fucking tour announcement already?

[bodysnatcher]

i'm gonna bitch if they don't have a song called Billy Billy Micropenis

[Wendy Carlos's Twin]

i'm gonna bitch if they don't have a song called Billy Billy Micropenis

At least make it the b-side of Jeff Jeff Sexonlegs.

[stupidmop]

Where's this fucking album announcement already?

[harmless]

Where's this fucking album announcement already?

[Dr. Van Nostrand]

Where's this fucking tour/album announcement already?

[bodysnatcher]

i'm gonna bitch if they don't have a song called Billy Billy Micropenis

At least make it the b-side of Jeff Jeff Sexonlegs.

make it a trilogy with Mikey Mikey Poopypants

[harmless]

This album is going to fucking suck anyway I don't know why I'm wasting my time waiting for it.

[Birds in Hell]

Eh.

http://thebuildnetwork.com/leadership/p ... s-lessons/

3 Superfan Strategies From Pearl Jam

Pearl Jam hasn’t released a music video in 15 years. It doesn’t do endorsements, commercials, or — heaven forbid — musicals. Yet its Ten Club is widely regarded as the most loyal and rabid superfan base in the music industry. Here’s what a 23-year-old grunge band can teach us all about building customer relationships that last.

Imagine your iTunes library as a business analogy.

Radiohead represents the experimental, and sometimes head-scratching Google. U2 is the Nike-esque marketing powerhouse. The Beatles exemplify the game-changing Apple.

OK, but who’s our rock ’n’ roll Zappos? That band who treats its fans (and employees) like family? Pearl Jam.

When it began back in 1991, Pearl Jam’s Ten Club was an ordinary fan group that sent newsletters and exclusive singles to card-carrying members. Four years later, all that changed.

After boycotting Ticketmaster for anti-competitive and monopolistic practices, Pearl Jam launched a totally independent tour that used the Ten Club to put the best tickets into the hands of its biggest fans instead of resellers. For many reasons — food poisoning, venue cancellations, and hailstorms among them — the tour was an unequivocal disaster. It should have mentally and financially sunk the band. But it didn’t, and Pearl Jam thanks its fans for that.

“We learned a lot about the importance of looking after fans and our members when it came to ticketing,” Tim Bierman (10CTim), manager of the Ten Club, tells The Build Network. “We also learned how challenging it would be to achieve our goals.”

Over the past 18 years, those goals have developed into a strategic superfan operation with roughly 200,000 active members.

“The band now packs arenas for two, sometimes three, nights in a row, thanks to thousands of intensely dedicated fans who call themselves the Jamily and travel hundreds of miles to sing along with every word,” writes Whitney Pastorek in Entertainment Weekly. “Pearl Jam has unexpectedly morphed into a modern Grateful Dead, and it just might be their saving grace.”

Here are three guiding principles of Pearl Jam’s superfan strategy:

1. Invest in your superfans, and they’ll invest in you.
For the vast majority of its live shows since 2000, Pearl Jam has reserved the best seats in the house for Ten Club members, who pay regular ticket prices in exclusive pre-sale events. To keep up with demand, Pearl Jam developed an in-house digital ticketing system that’s integrated into its password-protected Ten Club site. “We didn’t really look at it as an investment in capital, as much as an investment in our fans,” Bierman says. Last year, Pearl Jam took it a step further by partnering with the third-party technology company Modlife on “a new membership-based ticket ‘lottery’ system” that prompted the fastest concert sell-out in the history of Wrigley Field.

2. Trust your superfans with your brand.
Contests, giveaways, and reward systems are nothing new. But in 2012 Pearl Jam gave one of the Ten Club’s founders the ultimate thank-you: total control over the band’s set list. Brian Farias, who had seen Pearl Jam in concert 108 times, was flown to Amsterdam to attend a few shows and meet the band. There, frontman Eddie Vedder invited Farias to choose the songs Pearl Jam played live. “Forty to 50 drafts later, Farias created a set list that many fans are calling ‘the greatest’ Pearl Jam has ever performed,” writes Aylin Zafar in Time. “The band brought Farias out for a bow at the end of the show, an unbelievable moment for the superfan.”

3. Never act like a rock star.
“The band leads by example,” Bierman says. “Whether it’s a concert promoter, an usher at a show, or the fan in the back row, they are treated with respect. When you see that happening night after night, it becomes engrained in your day-to-day work. Respect for our fans is the guiding philosophy of Ten Club.”

[bodysnatcher]

[Birds in Hell]

Pearl Jam hasn’t released a music video in 15 years. It doesn’t do endorsements, commercials, or — heaven forbid — musicals.

Uh...

I do think it's pretty funny how Pearl Jam can lean so heavily on their reputation as a band that eschews traditional promotion and is always on the road when neither has been true for a good few years now.

[stip]

how is that show they plug?

[Birds in Hell]

how is that show they plug?

The Amsterdam one? It's okay. Not the best in recent years, not the worst.

[stupidmop]

Pearl Jam hasn’t released a music video in 15 years. It doesn’t do endorsements, commercials, or — heaven forbid — musicals.

Uh...

I do think it's pretty funny how Pearl Jam can lean so heavily on their reputation as a band that eschews traditional promotion and is always on the road when neither has been true for a good few years now.

Shows how much attention people are really paying to pearl jam.

The clusterfuck that is going to ensue during the release of this album, when the band employs whatever questionable bussiness/marketing/promotional practice they're sure to employ is almost enough to make me dread the album coming out.

[Lament]

Eh.

http://thebuildnetwork.com/leadership/p ... s-lessons/

intensely dedicated fans who call themselves the Jamily

[stip]

do people on the main board use that phrase?

[BurtReynolds]

do people on the main board use that phrase?

I don't think so.

[Lament]

do people on the main board use that phrase?

I don't think so.

I remember every now and then there being people who would use it sincerely, but I have to imagine that the majority of people over there even find it to be cringe-worthy.