Red Mosquito

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. In the 1980s, two teams of psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” These are: openness (how open you are to new experiences?), conscientiousness (how much of a perfectionist are you?), extroversion (how sociable are you?), agreeableness (how considerate and cooperative you are?) and neuroticism (are you easily upset?). Based on these dimensions—they are also known as OCEAN, an acronym for openness, conscientiousness, extroversion, agreeableness, neuroticism—we can make a relatively accurate assessment of the kind of person in front of us.

Up to now, explains (Cambridge Analytics CEO Alexander Nix), election campaigns have been organized based on demographic concepts. “A really ridiculous idea. The idea that all women should receive the same message because of their gender—or all African Americans because of their race.” What Nix meant is that while other campaigners so far have relied on demographics, Cambridge Analytica was using psychometrics.

Nix candidly explains how his company does this. First, Cambridge Analytica buys personal data from a range of different sources, like land registries, automotive data, shopping data, bonus cards, club memberships, what magazines you read, what churches you attend. Nix displays the logos of globally active data brokers like Acxiom and Experian—in the US, almost all personal data is for sale. For example, if you want to know where Jewish women live, you can simply buy this information, phone numbers included. Now Cambridge Analytica aggregates this data with the electoral rolls of the Republican party and online data and calculates a Big Five personality profile. Digital footprints suddenly become real people with fears, needs, interests, and residential addresses.

Nix shows how psychographically categorized voters can be differently addressed, based on the example of gun rights, the 2nd Amendment: “For a highly neurotic and conscientious audience the threat of a burglary—and the insurance policy of a gun.“ An image on the left shows the hand of an intruder smashing a window. The right side shows a man and a child standing in a field at sunset, both holding guns, clearly shooting ducks: “Conversely, for a closed and agreeable audience. People who care about tradition, and habits, and family.”

In the Miami district of Little Haiti, for instance, Trump’s campaign provided inhabitants with news about the failure of the Clinton Foundation following the earthquake in Haiti, in order to keep them from voting for Hillary Clinton. This was one of the goals: to keep potential Clinton voters (which include wavering left-wingers, African-Americans, and young women) away from the ballot box, to “suppress” their vote, as one senior campaign official told Bloomberg in the weeks before the election. These “dark posts”—sponsored news-feed-style ads in Facebook timelines that can only be seen by users with specific profiles—included videos aimed at African-Americans in which Hillary Clinton refers to black men as predators, for example.

This is nothing new. The Democrats did similar things, but there is no evidence that they relied on psychometric profiling. Cambridge Analytica, however, divided the US population into 32 personality types, and focused on just 17 states. And just as Kosinski had established that men who like MAC cosmetics are slightly more likely to be gay, the company discovered that a preference for cars made in the US was a great indication of a potential Trump voter. Among other things, these findings now showed Trump which messages worked best and where. The decision to focus on Michigan and Wisconsin in the final weeks of the campaign was made on the basis of data analysis. The candidate became the instrument for implementing a big data model.

--- wrote:Fascinating read, in no small part because this is what I do for a living. Even more fascinating is that Steve Bannon is on the board of the analytics firm that delivered Trump the win.

http://motherboard.vice.com/read/big-da ... exit-trump

Psychometrics, sometimes also called psychographics, focuses on measuring psychological traits, such as personality. In the 1980s, two teams of psychologists developed a model that sought to assess human beings based on five personality traits, known as the “Big Five.” These are: openness (how open you are to new experiences?), conscientiousness (how much of a perfectionist are you?), extroversion (how sociable are you?), agreeableness (how considerate and cooperative you are?) and neuroticism (are you easily upset?). Based on these dimensions—they are also known as OCEAN, an acronym for openness, conscientiousness, extroversion, agreeableness, neuroticism—we can make a relatively accurate assessment of the kind of person in front of us.

Up to now, explains (Cambridge Analytics CEO Alexander Nix), election campaigns have been organized based on demographic concepts. “A really ridiculous idea. The idea that all women should receive the same message because of their gender—or all African Americans because of their race.” What Nix meant is that while other campaigners so far have relied on demographics, Cambridge Analytica was using psychometrics.

Nix candidly explains how his company does this. First, Cambridge Analytica buys personal data from a range of different sources, like land registries, automotive data, shopping data, bonus cards, club memberships, what magazines you read, what churches you attend. Nix displays the logos of globally active data brokers like Acxiom and Experian—in the US, almost all personal data is for sale. For example, if you want to know where Jewish women live, you can simply buy this information, phone numbers included. Now Cambridge Analytica aggregates this data with the electoral rolls of the Republican party and online data and calculates a Big Five personality profile. Digital footprints suddenly become real people with fears, needs, interests, and residential addresses.

Nix shows how psychographically categorized voters can be differently addressed, based on the example of gun rights, the 2nd Amendment: “For a highly neurotic and conscientious audience the threat of a burglary—and the insurance policy of a gun.“ An image on the left shows the hand of an intruder smashing a window. The right side shows a man and a child standing in a field at sunset, both holding guns, clearly shooting ducks: “Conversely, for a closed and agreeable audience. People who care about tradition, and habits, and family.”

In the Miami district of Little Haiti, for instance, Trump’s campaign provided inhabitants with news about the failure of the Clinton Foundation following the earthquake in Haiti, in order to keep them from voting for Hillary Clinton. This was one of the goals: to keep potential Clinton voters (which include wavering left-wingers, African-Americans, and young women) away from the ballot box, to “suppress” their vote, as one senior campaign official told Bloomberg in the weeks before the election. These “dark posts”—sponsored news-feed-style ads in Facebook timelines that can only be seen by users with specific profiles—included videos aimed at African-Americans in which Hillary Clinton refers to black men as predators, for example.

This is nothing new. The Democrats did similar things, but there is no evidence that they relied on psychometric profiling. Cambridge Analytica, however, divided the US population into 32 personality types, and focused on just 17 states. And just as Kosinski had established that men who like MAC cosmetics are slightly more likely to be gay, the company discovered that a preference for cars made in the US was a great indication of a potential Trump voter. Among other things, these findings now showed Trump which messages worked best and where. The decision to focus on Michigan and Wisconsin in the final weeks of the campaign was made on the basis of data analysis. The candidate became the instrument for implementing a big data model.

"Every child deserves to attend school in a safe, supportive environment where they can learn, thrive, and grow," DeVos writes.
Gupta was credited with nearly the same quotes in a May 2016 press release on ensuring the civil rights of transgender students.
"Every child deserves to attend school in a safe, supportive environment that allows them to thrive and grow," Gupta wrote.
The apparent plagiarism was first reported by The Washington Post.
Trump education adviser Rob Goad described the plagiarism allegations as "character assassination."
"To level an accusation against her about these words included in responses to nearly 1,400 questions -- 139 alone from the ranking member -- is simply a desperate attempt to discredit Betsy DeVos, who will serve the Department of Education and our nation's children with distinction if confirmed," said Goad, who sits on the White House Domestic Policy Council.
Sen. Patty Murray said Tuesday she is reviewing written answers the Michigan billionaire provided to the Senate that may include plagiarized material.
In another instance, DeVos' appears to have lifted language from the Department of Education website.
"Opening a complaint for investigation in no way implies that the Office for Civil Rights (OCR) has made a determination about the merits of the complaint," DeVos wrote in response to a question about publishing the list of schools under Title IX investigations.
The Department of Education guidance reads, "Opening a complaint for investigation in no way implies that OCR has made a determination with regard to the merits of the complaint."

Simple Torture wrote:That's exactly how my students plagiarize (#1 excuse: "I copied and pasted the original source to give myself some ideas; I must have forgotten to delete it!"). To be fair, I'm sure some aides and interns helped write those responses, so it might not have been her who lifted the material.

cutuphalfdead wrote:I like how DeVos added that oxford comma in the first line, gave the statement her own personal touch.

Simple Torture wrote:

cutuphalfdead wrote:I like how DeVos added that oxford comma in the first line, gave the statement her own personal touch.

#TeamOxfordComma

BurtReynolds wrote:https://medium.com/@jakefuentes/the-immigration-ban-is-a-headfake-and-were-falling-for-it-b8910e78f0c5#.k4g0or163

The Immigration Ban is a Headfake, and We’re Falling For It

BurtReynolds wrote:https://medium.com/@jakefuentes/the-immigration-ban-is-a-headfake-and-were-falling-for-it-b8910e78f0c5#.k4g0or163

The Immigration Ban is a Headfake, and We’re Falling For It

Third, popular attention must focus less on whether we agree with what the government is doing, and more on whether the system of checks and balances we have in place is working. It is a much bigger deal that the DHS felt they could ignore a federal court than that Trump signed an EO blocking green card holders in the first place. It is a much bigger deal that Trump removed a permanent military presence from the NSC than that he issued a temporary stay on immigration. The immigration ban may be more viscerally upsetting, but the other moves are potentially far more dangerous.