James Charles, a 17-year-old with a massive following on Instagram, just became the brand's first male ambassador -- marking a bold move for one of the cosmetics industry's biggest players.
CoverGirl -- which is owned by Coty Inc. (COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl photoshoot.
In its tweeted announcement, CoverGirl introduced James as a "makeup artist, boundary breaker, and the newest COVERGIRL! #COVERGIRLJames."
Charles has nearly half a million Instagram followers and more than 70,000 YouTube subscribers. Both platforms have a thriving community of beauty bloggers. Other men that have popularized the trend include Patrick Starr, Jefree Star and Manny Mua.
While some of the men in the community identify as transgender, Charles explained in an interview with Marie Claire that for some of them makeup is just another form of creative expression.
"My parents started questioning me about whether or not I was transgender," he told the magazine in May. "It took a lot of thorough conversations to explain that it's an art form for me. I'm still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face."
Re: Not worthy of a thread News
Posted: Tue October 18, 2016 2:16 am
by BurtReynolds
what the fuuuuuuuuuuuuuuu
Re: Not worthy of a thread News
Posted: Tue October 18, 2016 2:19 am
by Simple Torture
Japan, huh? Never would've guessed.
Re: Not worthy of a thread News
Posted: Tue October 18, 2016 2:29 am
by E.H. Ruddock
Simple Torture wrote:Japan, huh? Never would've guessed.
I bet that happened on a game show
Re: Not worthy of a thread News
Posted: Fri October 21, 2016 1:48 am
by CopperTom
E.H. Ruddock wrote:
Simple Torture wrote:Japan, huh? Never would've guessed.
Fast food never quite matches up to the poster, but a US grandmother is taking extreme action over an understuffed KFC chicken bucket - suing the company for US$20 million (NZ$28 million).