Lightning Bolt: the official album thread

[bodysnatcher]

[verb_to_trust]

they messed up the hair plugs

[elliseamos]

they messed up the hair plugs

and he needs another shirt
and the guitar needs a bullseye

[stupidmop]

They also forgot to kill it with fire.

[Waverider]

if they started intensely talking about an album two plus months before it came out you don't think you'd be tired of hearing about it by the end?

You're probably right......I think I'm letting this 4 year break get to me, when I should be more concerned with the 6 year break we'll have for the 11th album. ( I say that jokingly when in fact I'm scared it'll come true)

[Heathen]

They also forgot to kill it with fire.

[stupidmop]

We got the Mike vid and BoB interview last week so I'm hoping we get an interview/ article this week too.

[Dr. Van Nostrand]

We got the Mike vid and BoB interview last week so I'm hoping we get an interview/ article this week too.

me too, judging by this thread we really need something to talk about

[Coach]

I'm finding the lack of information on this album anti stimulating. I'm trying to remember how this compared to the last couple of records......less media discussion, or more? I just can't remember the interest level on an all around basis. Things seem quiet. Am I observing this correctly? It also seems like the first single was released somewhat prematurely......of course this might all just be mindless speculation on my part.

I think there is a longer gap here. I also suspect that (god help me) it probably makes sense to think of the marketing strategy as a wave--since there is a long time there will be crests and lulls--with the little bits of information out now seeds (permit me to mix metaphors) that will be harvested later.

Again, they had to start things now because of the tour. They are hardly in a full fledged pre album build up yet (I suspect)

Hey, some of us here work in marketing/communications and we're not all bad guys.

My best guess is that the band is working with a marketing vendor, and PJ seems to pick and choose tactics it likes, but has not fully embraced a full-fledged strategy, which is a common mistake brands make. The result is a mismatch of tactics (countdown) that don't work well together.

In good marketing, it's always important to put the needs of the customer first (some great brands have an empty "customer" seat in a conference room every time they discuss a new product launch - the seat reminds them to always question how this will affect the customer). The customer chair was not present during the countdown debacle.

[stip]

I'm finding the lack of information on this album anti stimulating. I'm trying to remember how this compared to the last couple of records......less media discussion, or more? I just can't remember the interest level on an all around basis. Things seem quiet. Am I observing this correctly? It also seems like the first single was released somewhat prematurely......of course this might all just be mindless speculation on my part.

I think there is a longer gap here. I also suspect that (god help me) it probably makes sense to think of the marketing strategy as a wave--since there is a long time there will be crests and lulls--with the little bits of information out now seeds (permit me to mix metaphors) that will be harvested later.

Again, they had to start things now because of the tour. They are hardly in a full fledged pre album build up yet (I suspect)

Hey, some of us here work in marketing/communications and we're not all bad guys.

My best guess is that the band is working with a marketing vendor, and PJ seems to pick and choose tactics it likes, but has not fully embraced a full-fledged strategy, which is a common mistake brands make. The result is a mismatch of tactics (countdown) that don't work well together.

In good marketing, it's always important to put the needs of the customer first (some great brands have an empty "customer" seat in a conference room every time they discuss a new product launch - the seat reminds them to always question how this will affect the customer). The customer chair was not present during the countdown debacle.

the god help me was in reference to the wave, not the marketing

[Tuolumne]

All the wave references remind me of an EdVed interview. I'm seeing a small ball approach to marketing so far. I feel like they may be utilizing big data, I'm seeing lots and lots of banner ads on the internet. This means that they are targeting likely buyers, and not just splashing their name everywhere. Maybe their trying to simply reach anyone who could possibly buy their albums, GenX folks, music lovers who go to festivals and visit blogs, etc etc. I think that could be a good way to go. The old world of mass media domination is virtually impossible for a rock band.

[OmegaprimeVKM]

they messed up the hair plugs

and he needs another shirt
and the guitar needs a bullseye

Only Ed can put lil' fixins on it.

[Porn_Break]

How much time normally passes between singles being released? Wouldn't we get at least one more official album track before October? Hoping yes and that it's the soundcheck song. Expecting Betterman (Live).

Looking forward to reading the reviews of, and reactions to, LB here when it leaks. Keeping expectations low personnally, but here's to hoping it's what you've been waiting four years and maybe longer for.

[stupidmop]

How much time normally passes between singles being released? Wouldn't we get at least one more official album track before October? Hoping yes and that it's the soundcheck song. Expecting Betterman (Live).

Looking forward to reading the reviews of, and reactions to, LB here when it leaks. Keeping expectations low personnally, but here's to hoping it's what you've been waiting four years and maybe longer for.

waiting for this place to finally shit itself and explode?

I'm definitely not looking forward to the clusterfuck if this album is less than spectacular and / or they anounce a targetgate-esque distribution/marketing plan.

You said leak, was this a subtle hint that you know it will leak? Huh? Huh?

[bodysnatcher]

just a heads up... there's no way i'm going to read everyone's thoughts on the new album

[Rangi Guy]

just a heads up... there's no way i'm going to read everyone's thoughts on the new album

But this is often better than the actual album....

[bodysnatcher]

just a heads up... there's no way i'm going to read everyone's thoughts on the new album

But this is often better than the actual album....

but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.

[Rangi Guy]

just a heads up... there's no way i'm going to read everyone's thoughts on the new album

But this is often better than the actual album....

but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.

Someone needs to create a highlights tread, cull out all the crap and just leave us with those creaming themselves over the album and those pouring out all the vitriol in their systems about how much they hate it

[Sgt. Crackpot]

they messed up the hair plugs

and he needs another shirt
and the guitar needs a bullseye

What would perfect this gif, is a fountain of vomit spraying from his mouth.

[stonefury]

just a heads up... there's no way i'm going to read everyone's thoughts on the new album

But this is often better than the actual album....

but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.

Tell me about it. I let about 250 pages worth of posts go ignored when Mind Your Manners and tour announcement hit.