Re: Lightning Bolt - October 15
Posted: Mon August 05, 2013 11:36 pm
Red Mosquito
Lightning Bolt: the official album thread
Page 194 of 1390
Re: Lightning Bolt - October 15
Posted: Mon August 05, 2013 11:38 pm
they messed up the hair plugsbodysnatcher wrote:
Re: Lightning Bolt - October 15
Posted: Mon August 05, 2013 11:40 pm
and he needs another shirtverb_to_trust wrote:they messed up the hair plugsbodysnatcher wrote:
and the guitar needs a bullseye
Re: Lightning Bolt - October 15
Posted: Mon August 05, 2013 11:44 pm
They also forgot to kill it with fire.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 1:59 am
You're probably right......I think I'm letting this 4 year break get to me, when I should be more concerned with the 6 year break we'll have for the 11th album. ( I say that jokingly when in fact I'm scared it'll come true)stip wrote:if they started intensely talking about an album two plus months before it came out you don't think you'd be tired of hearing about it by the end?
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 7:32 am
stupidmop wrote:They also forgot to kill it with fire.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 12:15 pm
We got the Mike vid and BoB interview last week so I'm hoping we get an interview/ article this week too.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 12:34 pm
me too, judging by this thread we really need something to talk aboutstupidmop wrote:We got the Mike vid and BoB interview last week so I'm hoping we get an interview/ article this week too.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 12:58 pm
Hey, some of us here work in marketing/communications and we're not all bad guys.stip wrote:I think there is a longer gap here. I also suspect that (god help me) it probably makes sense to think of the marketing strategy as a wave--since there is a long time there will be crests and lulls--with the little bits of information out now seeds (permit me to mix metaphors) that will be harvested later.Waverider wrote:I'm finding the lack of information on this album anti stimulating. I'm trying to remember how this compared to the last couple of records......less media discussion, or more? I just can't remember the interest level on an all around basis. Things seem quiet. Am I observing this correctly? It also seems like the first single was released somewhat prematurely......of course this might all just be mindless speculation on my part.
Again, they had to start things now because of the tour. They are hardly in a full fledged pre album build up yet (I suspect)
My best guess is that the band is working with a marketing vendor, and PJ seems to pick and choose tactics it likes, but has not fully embraced a full-fledged strategy, which is a common mistake brands make. The result is a mismatch of tactics (countdown) that don't work well together.
In good marketing, it's always important to put the needs of the customer first (some great brands have an empty "customer" seat in a conference room every time they discuss a new product launch - the seat reminds them to always question how this will affect the customer). The customer chair was not present during the countdown debacle.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 2:29 pm
the god help me was in reference to the wave, not the marketingCoach wrote:Hey, some of us here work in marketing/communications and we're not all bad guys.stip wrote:I think there is a longer gap here. I also suspect that (god help me) it probably makes sense to think of the marketing strategy as a wave--since there is a long time there will be crests and lulls--with the little bits of information out now seeds (permit me to mix metaphors) that will be harvested later.Waverider wrote:I'm finding the lack of information on this album anti stimulating. I'm trying to remember how this compared to the last couple of records......less media discussion, or more? I just can't remember the interest level on an all around basis. Things seem quiet. Am I observing this correctly? It also seems like the first single was released somewhat prematurely......of course this might all just be mindless speculation on my part.
Again, they had to start things now because of the tour. They are hardly in a full fledged pre album build up yet (I suspect)
My best guess is that the band is working with a marketing vendor, and PJ seems to pick and choose tactics it likes, but has not fully embraced a full-fledged strategy, which is a common mistake brands make. The result is a mismatch of tactics (countdown) that don't work well together.
In good marketing, it's always important to put the needs of the customer first (some great brands have an empty "customer" seat in a conference room every time they discuss a new product launch - the seat reminds them to always question how this will affect the customer). The customer chair was not present during the countdown debacle.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 2:53 pm
All the wave references remind me of an EdVed interview. I'm seeing a small ball approach to marketing so far. I feel like they may be utilizing big data, I'm seeing lots and lots of banner ads on the internet. This means that they are targeting likely buyers, and not just splashing their name everywhere. Maybe their trying to simply reach anyone who could possibly buy their albums, GenX folks, music lovers who go to festivals and visit blogs, etc etc. I think that could be a good way to go. The old world of mass media domination is virtually impossible for a rock band.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 2:58 pm
elliseamos wrote:and he needs another shirtverb_to_trust wrote:they messed up the hair plugsbodysnatcher wrote:
and the guitar needs a bullseye
Only Ed can put lil' fixins on it.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 9:20 pm
How much time normally passes between singles being released? Wouldn't we get at least one more official album track before October? Hoping yes and that it's the soundcheck song. Expecting Betterman (Live).
Looking forward to reading the reviews of, and reactions to, LB here when it leaks. Keeping expectations low personnally, but here's to hoping it's what you've been waiting four years and maybe longer for.
Looking forward to reading the reviews of, and reactions to, LB here when it leaks. Keeping expectations low personnally, but here's to hoping it's what you've been waiting four years and maybe longer for.
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 9:47 pm
Porn_Break wrote:How much time normally passes between singles being released? Wouldn't we get at least one more official album track before October? Hoping yes and that it's the soundcheck song. Expecting Betterman (Live).
Looking forward to reading the reviews of, and reactions to, LB here when it leaks. Keeping expectations low personnally, but here's to hoping it's what you've been waiting four years and maybe longer for.
waiting for this place to finally shit itself and explode? I'm definitely not looking forward to the clusterfuck if this album is less than spectacular and / or they anounce a targetgate-esque distribution/marketing plan.
You said leak, was this a subtle hint that you know it will leak? Huh? Huh?
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:08 pm
just a heads up... there's no way i'm going to read everyone's thoughts on the new album
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:09 pm
But this is often better than the actual album....bodysnatcher wrote:just a heads up... there's no way i'm going to read everyone's thoughts on the new album
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:11 pm
but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.Rangi Guy wrote:But this is often better than the actual album....bodysnatcher wrote:just a heads up... there's no way i'm going to read everyone's thoughts on the new album
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:14 pm
Someone needs to create a highlights tread, cull out all the crap and just leave us with those creaming themselves over the album and those pouring out all the vitriol in their systems about how much they hate itbodysnatcher wrote:but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.Rangi Guy wrote:But this is often better than the actual album....bodysnatcher wrote:just a heads up... there's no way i'm going to read everyone's thoughts on the new album
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:15 pm
What would perfect this gif, is a fountain of vomit spraying from his mouth.elliseamos wrote:and he needs another shirtverb_to_trust wrote:they messed up the hair plugsbodysnatcher wrote:
and the guitar needs a bullseye
Re: Lightning Bolt - October 15
Posted: Tue August 06, 2013 10:16 pm
Tell me about it. I let about 250 pages worth of posts go ignored when Mind Your Manners and tour announcement hit.bodysnatcher wrote:but especially that first week or two. don't sign onto RM for 12 hours and this thread will have 55 unread pages. by the time i'd get through 3 or 4 of them, there's 10 more added.Rangi Guy wrote:But this is often better than the actual album....bodysnatcher wrote:just a heads up... there's no way i'm going to read everyone's thoughts on the new album