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Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:16 pm
by Coach
If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:17 pm
by evenslow
Coach wrote:If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.
Yes.
Yes.
And, yes.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:20 pm
by Dr. Van Nostrand
Coach wrote:If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.
The free download would be nice, but Im just wanting the info so i know what we will be getting for album and tour, ill be happy if that's it

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:22 pm
by verb_to_trust
It will be pretty annoying if any of this will be 10 club only. From a marketing perspective it wouldn't make much sense if they want to draw some casuals back into the fold.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:23 pm
by Coach
Dr. Van Nostrand wrote:
Coach wrote:If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.
The free download would be nice, but Im just wanting the info so i know what we will be getting for album and tour, ill be happy if that's it
But they've released this kind of info before without using an elaborate method. This 7 or 8 day wait has worked and generated a ton of publicity and engagement among fans....I really do think they need to deliver something extra special with this one.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:24 pm
by harmless
As usual, I don't care about a tour. I live in England and am dirt poor. So if it's just tour news I will be pissed off.

I would be happy with news of an album, a tracklist, artwork if possible, and a streamable single. I don't need to download it; if there's a 10 Club download I won't be too pissed off, as long as I can revisit the stream more than once.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:25 pm
by evenslow
Coach wrote:
Dr. Van Nostrand wrote:
Coach wrote:If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.
The free download would be nice, but Im just wanting the info so i know what we will be getting for album and tour, ill be happy if that's it
But they've released this kind of info before without using an elaborate method. This 7 or 8 day wait has worked and generated a ton of publicity and engagement among fans....I really do think they need to deliver something extra special with this one.
Alright, I'm raising expectations for people who love to be let down.

We're gonna get the 4-song sampler!!!!!!!!!!!!!

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:25 pm
by Thejambi
harmless wrote:As usual, I don't care about a tour. I live in England and am dirt poor. So if it's just tour news I will be pissed off.

I would be happy with news of an album, a tracklist, artwork if possible, and a streamable single. I don't need to download it; if there's a 10 Club download I won't be too pissed off, as long as I can revisit the stream more than once.
:nice:

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:26 pm
by Coach
verb_to_trust wrote:It will be pretty annoying if any of this will be 10 club only. From a marketing perspective it wouldn't make much sense if they want to draw some casuals back into the fold.
Yeah, you make a good point. I'm just trying to justify my 10C membership at this point. Especially being in the Northeast, where I've lost out on the Vedder solo tour tix, and likely any shows I want out of this tour.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:26 pm
by harmless
I'm still wondering if the server will crash and we'll have to wait another week for them to fix it before getting any news.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:27 pm
by Coach
I think it should also be pointed out that we (PJ fans) never asked for some kind of Countdown Clock to deliver news that you typically deliver via email.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:28 pm
by mastaflatch
harmless wrote:I'm still wondering if the server will crash and we'll have to wait another week for them to fix it before getting any news.
it's a reeeaaal possiblityyyy

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:28 pm
by evenslow
mastaflatch wrote:it's a reeeaaal possiblityyyy
i don't know why i still find this funny.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:31 pm
by harmless
evenslow wrote:
mastaflatch wrote:it's a reeeaaal possiblityyyy
i don't know why i still find this funny.
Because it is :thumbsup:

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:33 pm
by bada
harmless wrote:As usual, I don't care about a tour.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:34 pm
by harmless
Coach wrote:I think it should also be pointed out that we (PJ fans) never asked for some kind of Countdown Clock to deliver news that you typically deliver via email.
This is a good point. Part of me wonders why they would do the countdown clock for news they've delivered before via the simpler route of email. Another part of me thinks that they really like doing superficial snazzy shit like playing with artwork on the website, countdown clocks, and all those things that normally only Rihanna fans would get excited about. The best part of me doesn't really give a shit.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:40 pm
by otisboy2
harmless wrote:
Coach wrote:I think it should also be pointed out that we (PJ fans) never asked for some kind of Countdown Clock to deliver news that you typically deliver via email.
This is a good point. Part of me wonders why they would do the countdown clock for news they've delivered before via the simpler route of email. Another part of me thinks that they really like doing superficial snazzy shit like playing with artwork on the website, countdown clocks, and all those things that normally only Rihanna fans would get excited about. The best part of me doesn't really give a shit.
I'm hoping they send the email when the countdown ends because I'm sure their website will crash from the F5's.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:41 pm
by Dr. Van Nostrand
Coach wrote:
Dr. Van Nostrand wrote:
Coach wrote:If this is limited to a tour announcement, album name and track listing with release date, I'd be slightly disappointed.

In terms of PR stunts or generating publicity, you really want a "Countdown Clock" to deliver, so that you can use that tactic again.

In this case, I think a free download of the first single is in order - at least for 10C members.
The free download would be nice, but Im just wanting the info so i know what we will be getting for album and tour, ill be happy if that's it
But they've released this kind of info before without using an elaborate method. This 7 or 8 day wait has worked and generated a ton of publicity and engagement among fans....I really do think they need to deliver something extra special with this one.
That's part of why Im hoping for it to be a double album :D

But i think its just something they have done because they realized its been a looooooong time since their last album, so they know a lot of us will take album info after this long as something special

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:41 pm
by Coach
harmless wrote:
Coach wrote:I think it should also be pointed out that we (PJ fans) never asked for some kind of Countdown Clock to deliver news that you typically deliver via email.
This is a good point. Part of me wonders why they would do the countdown clock for news they've delivered before via the simpler route of email. Another part of me thinks that they really like doing superficial snazzy shit like playing with artwork on the website, countdown clocks, and all those things that normally only Rihanna fans would get excited about. The best part of me doesn't really give a shit.
They didn't use a Countdown Clock for Ole, did they? - and that was free music.

So thinking about this some more, this Countdown Clock, unless it reveals some truly valuable content, is set up to fail.

Re: Pearl Jam Countdown

Posted: Mon July 08, 2013 3:43 pm
by southp
otisboy2 wrote:
harmless wrote:
Coach wrote:I think it should also be pointed out that we (PJ fans) never asked for some kind of Countdown Clock to deliver news that you typically deliver via email.
This is a good point. Part of me wonders why they would do the countdown clock for news they've delivered before via the simpler route of email. Another part of me thinks that they really like doing superficial snazzy shit like playing with artwork on the website, countdown clocks, and all those things that normally only Rihanna fans would get excited about. The best part of me doesn't really give a shit.
I'm hoping they send the email when the countdown ends because I'm sure their website will crash from the F5's.
I'm sure the news will be simul-tweeted.