Re: Movie: Man Of Steel (06-14-13)
Posted: Thu June 06, 2013 2:10 pm
Lots of the superheros lately are Brits. Spider-man, Superman, Batman...I'm sure there are others but those are off the top of my head.
"Man of Steel" Is Already Near Profit
By Garth Franklin Thursday June 6th 2013 08:50AM
Despite boasting a production budget of around $225 million, it looks like Warners won't have to wait long for its Superman reboot "Man of Steel" to get into the black.
Advertising Age and THR report that Warners has already recouped almost three-quarters of that budget before it has opened at the box-office.
With the help of around one hundred global promotional partners, the film has chalked up a collective $170 million in product placement and promotional support deals with the likes of Gillette, Mattel, Walmart, Fisher Price, Lego, Converse, Chrysler, Hershey, Nokia, Sears, Carl's Jr., Roebuck & Co., Hardee, Kellogg, Kinetics, Warby Parker and even the U.S. Army National Guard.
That number tops the seventy total promotional partners which Universal's "The Lorax" had early last year, and the $150 million that "The Dark Knight Rises" scored for its collective promotional support.
Even more international partners are expected to sign on before the film's U.S. launch next Friday, while the eventual DVD/Blu-ray release of "Man of Steel" is also expected to nab the studio a few more later this year.
Of course the production budget is only part of the cost, the marketing and promotional budget of a film this size is considerable. Nevertheless, 'Steel' is already looking likely to be one of the most profitable tentpoles released this season.
Didn't he renounce His American citizenship???B wrote:Wait. America's greatest superhero is a Brit?
theplatypus wrote:Can't help giggling every time David S. Goyer says "we wanted to make a realistic Superman". Let that sink in for a minute. A realistic Superman.
I'm mostly looking forward to sighing longingly every time Amy Adams is on screen.

Fuck him, he can't do that!Rangi Guy wrote:Didn't he renounce His American citizenship???B wrote:Wait. America's greatest superhero is a Brit?

That picture sucks.Stickman wrote:theplatypus wrote:Can't help giggling every time David S. Goyer says "we wanted to make a realistic Superman". Let that sink in for a minute. A realistic Superman.
I'm mostly looking forward to sighing longingly every time Amy Adams is on screen.
you're welcome.
BurtReynolds wrote:there is something about her wacking off Phillip Seymore Hoffman that kinda turned me off to her. or was that Isla Fisher?

theplatypus wrote:Eh. Amy Adams has a much prettier face than Isla. She's a better actress, too.
B wrote:Fuck him, he can't do that!Rangi Guy wrote:Didn't he renounce His American citizenship???B wrote:Wait. America's greatest superhero is a Brit?

turned2black wrote:Anybody else notice that there are no real reviews of this yet? Usually a bad sign.
The studio has issued an embargo on reviews. They're letting people see it, but not talk about it, yet.turned2black wrote:Anybody else notice that there are no real reviews of this yet? Usually a bad sign.
Depending on when the embargo is up, this is still, potentially, a bad sign.durdencommatyler wrote:The studio has issued an embargo on reviews. They're letting people see it, but not talk about it, yet.turned2black wrote:Anybody else notice that there are no real reviews of this yet? Usually a bad sign.
Yeah, I know all about embargoes. I also know that they generally don't mean shit and get broken all the time.durdencommatyler wrote:The studio has issued an embargo on reviews. They're letting people see it, but not talk about it, yet.turned2black wrote:Anybody else notice that there are no real reviews of this yet? Usually a bad sign.
Wouldn't we see a bunch of bad reviews then if people were ignoring the embargo and the movie sucked. I would think if it was horrible people would be dying to poop on it.turned2black wrote:Yeah, I know all about embargoes. I also know that they generally don't mean shit and get broken all the time.durdencommatyler wrote:The studio has issued an embargo on reviews. They're letting people see it, but not talk about it, yet.turned2black wrote:Anybody else notice that there are no real reviews of this yet? Usually a bad sign.