Red Mosquito

In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, seven of them negative, which translated to a score of 46 percent on the all-important aggregation site Rotten Tomatoes — a disappointing outcome for a film with prestige aspirations and no domestic distributor.

But just because the “Tomatometer” says a title is “rotten” — scoring below 60 percent — it doesn’t need to stay that way. Bunker 15 went to work. While most film-PR companies aim to get the attention of critics from top publications, Bunker 15 takes a more bottom-up approach, recruiting obscure, often self-published critics who are nevertheless part of the pool tracked by Rotten Tomatoes. In another break from standard practice, several critics say, Bunker 15 pays them $50 or more for each review.

BurtReynolds wrote:I did randomly decide to check out the reviewers on rotten tomatoes a few weeks ago, and it was enough to put me off the whole site for good. Their bar for what qualifies as a critic is pretty much non existent now. Just make a blog and write a few reviews and you're in. Doesn't matter if anyone reads them or not.

Steve Albini wrote:Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.

Stickman wrote:

E.H. Ruddock wrote:https://www.giantfreakinrobot.com/ent/exclusive-krull-reboot-jj-abrams.html

JJ Abrams rebooting Krull

epilogue wrote:Hahahaha JJ Abrams fuck that guy!!!

oasisfan35 wrote:

epilogue wrote:Hahahaha JJ Abrams fuck that guy!!!

I knew you'd come around.